Racer Chix is a toy line that brings the novelty of racing into the stylish world of fashion dolls. The concept features fashionable racer dolls paired with functional, race-inspired cars designed to feel stylish, playful, and fun.
Role: Creative direction, character development, fashion design, accessory design, vehicle design, package design
Tools and Techniques: Adobe Creative Suite, including Illustrator, Photoshop and After Effects, Procreate, PowerPoint, 3D printing, spray and hand painting, sewing
Concept Sketches
Final Renders
Casual Outfits
Racing Outfits
Piece Counts
Daniela comes with:
Doll
A Racing Outfit
A causal outfit
An F1 car
Haley comes with:
Doll
A Racing Outfit
A causal outfit
An F1 car
Jaida comes with:
Doll
A Racing Outfit
A causal outfit
An F1 car
Car Feature
Each girl’s car has:
Storage for the doll’s accessories and clothes.
A fan in the back compartment that activates once you put your doll inside. This causes your doll’s hair to blow in the wind and fabric fire to erupt out of the tailpipes, enhancing the feeling of speed!
Doll Prototypes
This prototype uses a Barbie Stacey doll as a base. The doll’s face mold, face paint, skin tone, and hair were changed, and all of the clothing was hand-sewn with custom patterns.
Casual Outfit
Racing Outfit
This prototype uses another Barbie Stacey doll as a base. The helmet and shoes are sculpted onto the doll, with a custom-made bodysuit.
Vehicle Design
This prototype was 3D printed and then spray-painted to match the concept.
Package Design
Box Dieline
Insert Dieline
Clear Plastic Dieline
