This is a redesign of Strawberry Shortcake and all her friends, as well as a brand-new vehicle for her.
Role: Creative direction, fashion doll design, accessory design, vehicle design
Tools and Techniques: Adobe Creative Suite, including Illustrator and Photoshop, Procreate, PowerPoint, 3D printing, spray and hand painting, sewing
Strawberry Shortcake Dessert Cart Vehicle
This adorable dessert cart is the perfect place for Strawberry Shortcake to sell all her sweet treats.
Concept Sketches
Exploded View
Orthographic Projections
Prototype Process
Cut out styrene pieces
Cut out wheels
Combined bicycle part
The combined cart with enough space for batteries
Painting process
Wire umbrella base
Silk whipstitched umbrella